CHANEL CRUISE, LOS ANGELES
AGENCY: PRODJECT
The French luxury house billed its Cruise 23/24 show as "an ode to the City of Angels," and chose to stage the show on a set of its own creation behind the tall gates of Paramount Pictures Studios.
The guest where greeted by glitzy photo opps, food trucks, cocktails and professional roller skaters. The runway, meanwhile, was set up like a football field, with guests seated on risers and branded scoreboards on either end. A massive screen played B-roll of L.A. scenery interspersed with videos of Alma Jodorowsky doing aerobics in Chanel.
Show Location: Paramount Studios, Los Angeles
Date: 05/10/2023
Agency: PRODJECT
Production & Design: PRODJECT
Catering: SAVORE
Skate rink, bleachers & chairs; Welcome light installation & props; Catering; Redesigned & branded food trucks: PRODJECT - ELENE DAMENIA
Services:
PROPS & STAGE- VENDOR MANAGEMENT, SOURCING, CUSTUM ELEMENTS
FOOD TRUCKS - VENDOR MANAGEMENT, SOURCING, DESIGN, MENU + LOGISTICS
FURNITURE - VENDOR MANAGEMENT, SOURCING, LOGISTICS
FRONT OF HOUSE - CATERING MANAGEMENT, ATTIRE & LOGISTICS
BUDGET - FURNITURE, DECOR, CATERING, STAFF ATTIRE
PRE, ON - SITE & AFTER - PRODUCTION
