HELMUT LANG SEEN BY ANTWAUN SARGENT,”YOBWOC”

AGENCY: REPLICA

For Helmut Lang, Sargent presents an artistic presentation of the brand’s autumn/winter 2023 collection. Helmut lang’s 2004 cowboy t-shirt served as the point of departure for the brand’s autumn/winter 2023 collection and the installation. By depicting the word cowboy through inverted text rather than image, the brand encourages its audience to contemplate the concept of the cowboy in a broader context of identity and myth – completing the t-shirt’s meaning through differing individual associations. 

The installation featured works by Turiya Adkins, American Artist, Awol Erizku, Devin B. Johnson, Justen Leroy, Daniel Obasi, and Quay Quinn Wolf.