DIOR X GUGGENHEIM INTERNATIONAL ARTIST GALA
AGENCY: BUREAU BETAK
For the past nine years, Dior has been a proud sponsor of the Guggenheim International Artist Gala, adding an unmistakable touch of glamour to the evening. This year, the event honored the late artist Etel Adnan, who had sadly passed away just days before the celebration. Alongside works by Adnan and Gillian Wearing, the evening also featured an exhibition of Vasily Kandinsky's masterpieces, which inspired the dinner’s stunning setup.
In a creative twist, each table was not only assigned a number but also a distinctive color—indigo blue, terracotta red, or buttery yellow. Even the floral centerpieces at each table were fully immersed in their respective hues, creating a vibrant and cohesive aesthetic.
As the grand finale, guests were treated to an electrifying performance by the one and only LORDE, ensuring the night ended on a high note.
Show Location: The Guggenheim Museum
Date: 10/17/2021
Agency: BUREAU BETAK
Production & Design: BUREAU BETAK
Front of house production & table set up management: BUREAU BETAK - ELENE DAMENIA
Services:
FULL TABLE SET UP PRODUCTION & LOGISTICS
FLORAL DECOR - COORDINATION
FABRICATIONS/ CUSTOM COLOR - COORDINATION
CUSTOM PRINT MATERIALS
CATERING - COORDINATION
TALENT - LORDE MANAGEMENT
TALENT TECHNICAL NEEDS/STAGE
STAFFING & LOGISTICS
PRE, ON - SITE & AFTER - PRODUCTION


