TORY BURCH FASHION SHOW AND A BLOCK PARTY
AGENCY: BUREAU BETAK
Tory Burch turned Mercer Street in front of her new store into a community block party for her S/S 22 runway. Celebrating community was a big theme during the first in-person New York Fashion Week since the beginning of the pandemic, and Burch wanted to give back to New York, so she selected some of her favorite local haunts (Sant Ambroeus, Balthazar, Mercer Street Books and Records, Emily Thompson Flowers) and invited them to set up custom shops on the street alongside her runway, with free treats for all.
The shows finale before the street faire has opened ended with a performance by American street dancer Lil Buck and the drummer Corneli.
Show Location: Mercer st, NY
Date: 09/12/2021
Agency: BUREAU BETAK
Production & Design: BUREAU BETAK
Branding & partnerships; Vendor management; Custom fabrications: BUREAU BETAK - ELENE DAMENIA
Sustainability - EARTH ANGELES; BUREAU BETAK - ELENE DAMENIA
Services:
FULL BRANDING & PARTNERSHIPS PRODUCTION & LOGISTICS
ALL STREET VENDORS - COORDINATION & MANAGEMENT + LOGISTICS UPCYCLE /SUSTAINABILITY
SUSTAINABILITY COORDINATION
CUSTOM FABRICATIONS - MANAGEMENT
CUSTOM PRINT MATERIALS
CATERING - COORDINATION
STAFFING & LOGISTICS
PRE, ON - SITE & AFTER - PRODUCTION


